College Marketing Principles
 | Students shop where the rest of us shop |
| Major marketing opportunities occur at transitions—from high school to college, from on-campus to off-campus residence, from on the meal plan to off, from college to whatever's next |
| accommodation in StuttgartThe challenge isn't getting your product to students, it's getting your message to students |
| Students are not first time car owners, buyers or "financers" |
| Students are responsible users of credit, motivated by their desire for a positive credit history |
| College students pack many of their brand loyalties in their suitcases when they leave for school; nevertheless, college represents an opportunity for marketers to establish new brand loyalties |
| College students do respond to promotions and direct mail, especially catalogs |
| College students are a current market opportunity and an investment for future business |
| Students read, watch TV and videos, listen to radio and CD's, go to clubs and movies, in-line skate, play sports and take trips... and study |
| The college experience begins and ends with a car buying opportunity; computers, too |
| There is no time in your life when travel is easier than when you're in college |
| Students are early adopters and energetic users of new technologies |
| Marketers can only be pre-empted in the college market for one year—each year 30% of the undergraduates are new freshmen |
| College students are a current market opportunity—the idea of them being an investment in the future is an added bonus |