:60 Audio News Release Script

Teen Driving Program

Tuesday, September 30, 2003

(INTRO)

Road Ready StreetWiseERROR MSG, a new innovative, research-based driving safety video game has been shown to increase teens’ awareness and understanding of driving risks. StreetWise is part of ERROR MSGRoad Ready Teens, a new safety initiative from Chrysler Group designed to help parents ease their teens into driving and expose them to the risks they face on the road.

Chrysler Group Senior Vice President Bernard Robertson explains.

(ROBERTSON)

THESE STATISTICS AND THE CHALLENGES THAT FACE YOUNG DRIVERS CAN BE FRIGHTENING FOR PARENTS. THAT IS WHY WE CREATED A PROGRAM TO COMMUNICATE WITH TEENS IN THEIR OWN LANGUAGE AND GIVE PARENTS RESOURCES TO HELP THEM PROTECT THEIR KIDS. IF ALL FAMILIES WOULD ADOPT THE ROAD READY TEENS SAFETY GUIDELINES, TENS OF THOUSANDS OF VEHICLE CRASHES INVOLVING TEENS COULD BE PREVENTED EVERY YEAR.

(CLOSE)

discounted hotels Noordwijk aan ZeeVehicle crashes are the number one killer of teens. In 2002, nearly 6,000 teens were killed, 300,000 were injured and more than 1.6 million were involved in crashes.